unimagined futures

Developing a work approach that is adequate to the challenges ahead
a world moving toward new and different futureS

Sur/petition (by Edward de Bono)

Introduction
- Sur/petition
- Integrated values
- Concepts and creativity
- Valufacture
- The age of contraction
- Format of this book
- A new perspective
- Summary
What Is Wrong with the Fundamentals?
- Efficiency
- Problem Solving
- Information Analysis
- Competition
Recent Fashions in Business Thinking
- Cost-cutting
- Restructuring
- Quality Management
- People Care
- Environmental Concerns
Complacency
- Types of Complacency
  - Comfortable complacency
  - Cozy complacency
  - Arrogant complacency
  - Lack-of-vision complacency
  - Comfortable complacency
  - Comfortable complacency
- Evolution
- Nominated Champions
- Unused Potential
The Four Wheels of Human Thinking
- Procedures and Routines
- Information
- Analysis and Logic
- Creativity
Concepts and Information
- Forming Concepts
- Concept and Context
Sur/petition versus Competition
- Value Monopolies
- Protection or Plus
- The Source of Sur/petition
Words, Traps, and Dangers
- Competition
- Lumpers and Splitters
- The Same As ...
- Integrated Values
- Benefits of Focus
The Three Stages of Business
- The Stage of Production
- The Stage of Competition
- The Stage of Integrated Values
- Examples
  - The auto industry
  - Airlines
  - Computers
  - Banks
  - Food retailing
Integrated Values
- The Limits of Competition
- Double Integration
- Sur/petition
Values and Valufacture
- Opportunities
- Value Drivers
  - Convenience
  - Quality of life
  - Self-importance
  - Distraction
- Types of Value
  - Perceived value
  - Real value
  - Gateway value
  - Context value
  - Synergy value
  - Security value
  - Appeal value
  - Fashion value
  - Function value
  - Convenience value
- Yellow and Green Hats
- People and Values
- Nature of the Values
  - Multiple values
  - Focused values
  - By-product values
Value Notation
Serious Creativity
- The Use of Creativity in an Organization
- Does It Work?
- Motivation
- Attitudes
- Focus
- Lateral Thinking Techniques
- Asymmetric Patterns
- Provocation
- Movement
- Not Crazy
Concept Design
- Level of Concept
- Defined Needs
- The Asset Base
- Concept Extraction
- Sur/petition
- Improving Concepts
Concept R&D
- Cataloging
- Generating
- Developing
- Testing
- Structure
- The People
Summary (Key Points)
- Housekeeping
- Sur/petition
- Integrated Values
- Serious Creativity
- The Importance of Concepts
- Concept R&D
Index

Click the button below to make a donation through PayPal. Just a few dollars helps with the books, software, web site hosting, and the time devoted to enhancing the work approach blue print and action menu available on this site. See the text site map for a view of the site's unique scope and resources. Also see links to external resources on my del.icio.us page

See conceptual resource book list for a categoried list of book outlines and conceptual resources for a usage methodology.

Assistance available.