Developing a work approach that is adequate to the challenges ahead
a world moving toward new and different futureS
Art of the Start by Guy KawasakiSee Reality Check From Publishers Weekly Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Product Description What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
|
Click the button below to make a donation through PayPal. Just a few dollars helps with the books, software, web site hosting, and the time devoted to enhancing the work approach blue print and action menu available on this site. See the text site map for a view of the site's unique scope and resources. Also see links to external resources on my del.icio.us page
Assistance available.
Toward unimagined futures (Pyramids to DNA) | Adventures in time | TLN world time view | Knowledge system view (Changing social and economic picture and economic content and structure) | Life-TIME investment system (a prototype blueprint) | TLN key ideas | Organization evolution | Life design | Career management OR Work life evolution OR Career evolution | Life management system (LMS) OR Life navigation system (LNS) | Financial investing | Conceptual resources | Mental patterns | Life lines | Partners wanted | TLN acknowledgements | Resume (Bob Embry) | TLN site conceptual foundation | Personal (Bob Embry) | TLN site map | TLN text site map | Simplified TLN system view | Bob Embry's Time Life Navigation © Blog | Selected TLN articles in the news | TLN site contact info | googleme | TLN search
Copyright 2007 © All rights reserved bobembry bob embry time life navigation life time investment system career evolution life design