Developing a work approach that is adequate to the challenges ahead
a world moving toward new and different futureS

Tactics (by Edward de Bono)

• Contents
• INTRODUCTION
  • Lucky
  • A Little Mad
  • Very Talented
  • Rapid Growth Field
  • Tactics
• ALPHABETICAL LIST OF INTERVIEWEES
• Success
  • 1 STYLES AND CHARACTERISTICS OF SUCCESS
    • Creative Style
    • Management Style
    • Entrepreneurial Style
    • Characteristics of Typically Successful Styles
      • Energy, Drive and Direction
      • Ego
      • 'Can-do'
      • Confidence
      • Stamina and Hard Work
      • Efficiency
      • Ruthlessness
      • Ability to Cope with Failure
    • Tactics
  • 2 WHAT STIMULATES SUCCESS
    • Negative Stimulants
      • Anxieties
    • Positive Stimulants Power and Money
      • Image Improvement
      • Status
      • Making Things Happen
      • Doing Something Worthwhile
    • Tactics
  • 3 HOW FAR IS SUCCESS WITHIN OUR CONTROL?
    • Early Environment
    • Born to Succeed
    • Key Factors
    • Expectation
    • Can You Copy a Style and Become a Success?
      • Learning by Copying
    • What Can We Learn from Images?
      • Role-playing to Success
      • Role-living and Success
      • Spot the Phony
      • When is Artificial Phony?
    • Does Luck Leave Success Outside our Control?
    • Is There Such a Thing as Luck?
      • Good Luck or Good Judgment?
      • Looking for Opportunity in Time and Place
    • Tactics
• Prepare For Success
  • 4 FOCUS I
    • Self-knowledge
      • Strengths/Weaknesses
      • Self-awareness and Self-correction
    • Tactics
  • 5 FOCUS II
    • Choice of Field
      • How They Chose What to Do
      • Does the Perfect Job Exist?
      • Be Ready to Change Targets
    • Tactics
• Make It A Success
  • 6 THINKING AND DOING
    • How to Generate Ideas
    • Create New Ideas
      • The Creativity of Innocence
      • The Creativity of Escape
    • Tactics
  • 7 STRATEGY
    • Design a Strategy
      • General Strategy
      • Detailed Strategy
      • How Rigid Should a Strategy Be?
    • Why Strategy Is More Than a Plan
    • How Strategy can Create the Culture of an Organization
    • Tactics
  • 8 DECISION-MAKING
    • How to Make a Decision
      • Category Thinkers
      • Intuition Magic of the Muse?
    • Tactics
  • 9 OPPORTUNITY
    • No Standing Still
    • Types of Opportunity
      • Opportunity Building
      • Opportunity Seeking
    • Assessing Opportunity.
      • Is Technical Advancement Always an Opportunity?
      • New Technology as Opportunity, A High-risk Area?
    • Opportunism
      • The 'Me-too' Philosophy
    • Niche Strategy
    • Play Your Own Game
    • Tactics
  • 10 RISK
    • Are Successful People Risk-takers?
      • Gambler's Risk
      • The Risk of Innovation
    • Courage to Be at Risk
    • The Difference between Risk and Adventure
    • Risk Reduction
      • Work to Make a Decision Work
      • Learn to Wriggle
    • Tactics
  • 11 STRATEGY FOR PEOPLE AS RESOURCES
    • How to Choose the Best People
    • How to Construct a Balanced Team
    • Team Motivation
      • Use People Wisely
      • Create a Sense of Involvement
      • Display a Sense of Involvement
      • You Don't Have to be Liked
      • Communicate Goals
      • How to Communicate
    • Getting Rid of People
    • Tactics
  • 12 TACTICAL PLAY
    • Tactics, Communication and Negotiation
      • How Far Should You Go?
      • The Game's the Thing
      • Image
    • Illusion and Bluff in Negotiation
      • Thinking on Your Feet
      • The Merit of Surprise
    • Gamesmanship
      • Psyching Your Opponent
    • The Proper Place of Tactics?
    • Tactics
• EPILOGUE
  • The Lessons
  • New Horizons 251
• INDEX