Developing a work approach that is adequate to the challenges ahead
a world moving toward new and different futureS

The Six Value Medals (by Edward de Bono)

• Introduction: What Are the Six Value Medals?
  • Why We Need Values
    • Commodities
    • The Cooking Competition
  • Changes in Thinking
  • Thinking about Value
• 1 Values
  • When Do We Need to Assess Values?
    • Decisions
    • Value Scanning
    • Analysis and Values
    • Perception and Value
    • Logic and Values
    • Values and Emotions
• 2 Negative Values
  • Impact
  • Checking Values
• 3 Frameworks
  • Attention
  • North, South, East and West
  • Other People's Views
  • The Six Thinking Hats
  • The Six Action Shoes
  • Perception
  • Purpose
• 4 Six Value Medals
  • Symbol
  • Focus
  • Materials
  • Overview of the Six Value Medals.
    This is a quick overview of all the medals. Each medal will then get full attention in a chapter of its own.
    • GOLD MEDAL:
      This medal deals with human values, the values that affect people. Gold is a superior material and human values are the most important values of all in the end. What are the human values here?
    • SILVER MEDAL:
      This medal focuses directly on organisational values. That means values related to the purpose of the organisation (in business this would be profitability). Silver is associated with money. There are also the values involved in the actual running of the organisation , such as cost control. The organisation may also be a family, group of friends or social club.
    • STEEL MEDAL:
      These are the quality values. Steel should be strong. The values are in the intended direction. What are the values of the product, service or function in terms of what it is trying to do? If it is tea, is it good quality tea?
    • GLASS MEDALS:
      This medal covers a number of associated values: innovation, simplicity and creativity. Glass is a very simple material originating in sand. But with glass you can use your creativity to do a lot of things.
    • WOOD MEDAL:
      These are the environmental values in the broadest sense. What are the impact values on the environment, on the community, on others? The values relate to those things and people not directly involved.
    • BRASS MEDAL:
      This medal deals explicitly with perceptual values. How does this appear? How might it be seen? Perception is real even when it is not reality. Brass looks like gold.
• 5 Gold Medal Values
  • Assessing Gold Medal Values
    • Gold Medal Values of a Change
    • Gold Medal Values of an Existing
  • Situation
  • The Range of Human Values
    • Basic Needs
    • Freedom From...
    • Psychological Needs
  • What Are Your Gold Medal Values?
  • Summary
• 6 Silver Medal Values
  • Purpose
    • Different Organisations , Different
  • Purposes
  • Operations
  • Levels
  • Problem-Solving
  • What Are Your Silver Medal Values?
  • Summary
• 7 Steel Medal Values
  • Customer Values
  • Quality of Service
  • Function Quality
  • Quality and Change
  • Negative Values
  • Perceived Values
  • Quality Focus
  • What Are Your Steel Medal Values?
  • Summary
• 8 Glass Medal Values
  • Innovation
  • Simplicity
  • Creativity
    • The Culture of Creativity
  • Fragility
  • Potential
  • What Are Your Glass Medal Values?
  • Summary
• 9 Wood Medal Values
  • Impact
  • Nature
  • Other Parties
    • Competitors
    • Suppliers
    • Friends and Family
  • Negative Values
  • What Are Your Wood Medal Values?
  • Summary
• 10 Brass Medal Values
  • Whose Interest?
  • Negative Perceptions
  • Shaping Perceptions
    • Credibility
    • Selective Perception
    • Different Points of View
  • What Are Your Brass Medal Values?
  • Summary
• 11 Value Sensitivity
  • Criticism
  • Danger Sensitivity
  • Unseen Value
  • Elimination
  • The Value Scan
  • Habit
• 12 Conflicts and Priorities
  • Prioritising Values
  • Conflict of Values
• 13 Design
  • Problem-Solving
  • Conflict Resolution
  • Conflicting Values
• 14 Value Size
  • Figures
  • Four Degrees of Value
    • Strong Values
    • Sound Values
    • Weak Values
    • Remote Values
  • Negative Values
  • Assessment
• 15 Benefits and Costs
  • Decisions
  • Negative Values
• 16 Sources of Value
  • Communication Values
  • Permission
  • Gateway
  • Enabler Values
  • Catalyst Values
  • Enhancer Values
  • Accelerator Values
  • Problem-Solving
  • Removing Bottlenecks
  • Mistakes
  • Competitors
  • Failures
  • Concepts
• 17 The Value Triangle
  • The Triangle
    • Silver Medal
    • Steel Medal
    • Gold Medal
    • Glass Medal
    • Wood Medal
    • Brass Medal
  • Value Strength
    • Negative Values
  • Comparison
• 18 The Value Map
  • Listing
  • Negative Values
  • Sample List
  • Joint Maps
  • State of Thinking
• VICTERI Teams
• Conclusion
• Seeing Values
  • Perception and Communication
  • Visual Display