Net Neutrality in Canada
It seems, despite the attention this subject gets south of the border, that net neutrality gets very little attention here in Canada. That's unfortunate, because the big ISP's are continuing to chip away at it. (If you don't know what net neutrality is, read this piece by Michael Geist. Its a couple years old, but still accurate and a good summary.)
Rogers and Shaw have already admitted to "traffic shaping", or giving priority to certain kinds of traffic, mostly to make peer-to-peer file sharing more difficult. It's probably not a coincidence that these companies are targeting a sector of the internet where possible video sharing can cut into their business as cable and movie providers.
Now, it appears as though Rogers is chipping away at another piece of the neutrality of the net. It has begun to splice its own content into the websites its customers visit.
A screen shot posted to the web over the weekend seems to show that Canada's largest provider of high-speed internet access is exploring a controversial data substitution technique that lets it add its own content to the webpages customers visit.
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The screen shot, forwarded from "a concerned reader," shows a Rogers-Yahoo branded customer service message apparently on Google's home page.
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"Just brought to my attention today by a concerned reader who chose Google for his example, what you're looking at is reportedly an ongoing test by Rogers in Canada, scheduled for deployment to Rogers Internet customers next quarter," Weinstein wrote in his blog.
"This is what Net Neutrality is about -- it's not just making sure that data is handled in a competitive and non-discriminatory manner, but it's also that the data that's sent is the data that you get -- that the content is unmodified, not with messages that are woven into your data stream [from third parties]" he says in an interview.
You can see the screen shot here.
While most of what I've read about net neutrality has focused on ensuring that everybody has equal access to information, this little "test" by Rogers may even be more dangerous. Adding ads and such is bad enough, but my worry is what might happen as this technology matures and the ISPs gain the power to more fully modify website content. Changing websites before your customers can access them is a powerful tool.
Expect this development to become Exhibit A in the case for net neutrality legislation.
One hopes that's the case.
