No printing job is too large or too small for Best Step Media. We pride ourselves on our ability to offer highly competitive rates to our clients.
Due to popular demand, we offer a rapid printing service (RPS), from artwork design consultation through to specialist delivery to your business within 48 hours. We constantly focus on our own business and are always altering our costs to stay competitive and to offer you what we believe is the best service for the lowest possible price. Call us today for an up-to-the-minute quotation.
Best Step also offers a comprehensive design and printing service, specialising in promotional flyer design and print. Whether you require a flyer to promote your club night, event or business services, we will provide a professional, efficient and friendly service on time every time. All jobs are printed on 300gsm or 400gsm semi-gloss art board to your specification. We aim to deliver within 4 working days from receipt of your artwork. Delivery is totally FREE to all addresses within the United Kingdom. We accept various file formats of artwork, but please call us if you require any assistance. Our chosen system is PDF.
Best Step's tips for value printed leaflets
Sell Benefits not Features
In our experience, one of the most basic rules of content writing when creating the text for your leaflets is to highlight the benefits to the purchaser buying your products or services, rather than just the features of what you are selling. It’s human nature to think “what’s in it for me?” So 'paint a picture' for your reader of what life will be like for them after buying your product. The revolutionary filing cabinet you manufacture may make retrieval of your customers’ paperwork quicker (a feature), or maybe 100 percent fireproof, but the benefits to the buyer are reduced stress, more time for productive work, or total peace of mind.
Your Unique Selling Proposition
Does your leaflet or brochure make it clear to the reader what your Unique Selling Proposition (USP) is? Your USP is that one aspect of your product or service that sets you apart from your competition. Make sure that it is something your customer’s value highly. Being the only pizza delivery company in the UK to make triangular pizzas may be unique, but it’s unlikely to win you many extra sales! Experts recommend that in identifying your USP, you should consider three things, - the needs of your customer, the natural strengths of your own business, and opportunities in your marketplace which are being under-exploited by your competition.
Get Emotional!
Consumers buy on emotion and justify on reason. Most buyers think they are being rational in making a decision to purchase, or in choosing among different offers, but in reality they make the decision with their hearts and then justify that decision later. So, appeal to emotions in your leaflets. Suggest that they ‘deserve’ your product. Use language that appeals to the senses, the reader’s self-esteem or their aspirations. Feature people in any photography of your products - your audience can connect to them, and mentally substitute themselves into the picture.
Include “Calls to Action”
"You have caught the readers with your headline. You have interested them with your copy. Do not leave them hanging in midair. Tell them what to do.” – John Caples
Calls to Action (CTA) are those parts of your leaflet text which invite your prospective client to take that next crucial action. Typically, the action is to purchase the product / service you are trying to sell, or at least take the next step in the sales cycle.
There needs to be a sense of immediacy in your requests. The sooner you can get the reader to respond, the better. Tell them what will happen if they purchase today. Will they get a gift? Does the offer expire soon? Will they be saving time, money or energy?
Be Sensitive to Reader Expectations
The way you incorporate elements like colour, pictures, typefaces and text will influence the reader’s perception of the product or service that you are selling, and their response to your leaflets. The visual elements used should be consistent with your image and your industry. For example, to build confidence, your business within a conservative industry should choose smart, professional typefaces and a business-like colour scheme.
Special Effects
Doing something different will add some drama to your leaflet printing. Consider special finishing effects like varnishing, lamination, die-cutting into special shapes etc. These not only add to the visual appeal but also enhance the image of your organisation in the mind of the reader. This added confidence can result in better responses and increased sales.
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View some of the large prints we have done here (popup window)
