I do not think it means what you think it means


Another adventure in advertising mistakes

If this keeps growing, I'll have to dedicate a whole category just to advertising mishaps that I spot. Today's mistake comes to us from Chase bank, in a big banner on the top of their main site:




Can you spot what's wrong with this picture? First, let's go over what they are attempting to say: "Use our card because we have liability protection for your check card - it's called 'Zero Liability' because you have no liability, just like a credit card." But the way it reads is - "we have no liability protection for you... zip.. nada... zero." I know they have a slight space constraint, but if you read the sentence at face value it tells you the exact opposite of what they are attempting to convey. Seems like a copy writer got a little too obsessed with the brand names and ended up ignoring the plain meaning of the sentence.

Posted: Mon - August 7, 2006 at 08:18 AM | | | | | | |

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