Rock Racing, founded by cyclist and Rock & Republic CEO/Creative Director Michael Ball, and AEG announced a sponsorship agreement that names Rock Racing as the official fashion apparel sponsor of the 2008 Amgen Tour of California professional cycling road race. With its sexy, rock star fashion and aggressive approach, Rock Racing brings the edge back to cycling.

That same edge and style will soon be available to cyclists around the world, with the launch of Rock Racing merchandise. Rock Racing’s new line of apparel will be distributed to high-end specialty stores throughout the United States beginning in March 2008. The Rock Racing brand will be available in all of North America, Europe and Asia by 2010. The line will also expand its scope beyond cycling to provide a full line of premium sports apparel. The Rock Racing line premiers with jerseys, bibs, arm and leg warmers, hats, shoe covers, socks and track suits. A new addition to the 2008 Amgen Tour of California, the Rock Racing Podium Girls will be visible hostesses outfitted in Rock Racing apparel and featured daily at race functions as well as within the online and televised race coverage.