Turning ideas into commercial success
The combination of creativity, marketing and IT have been the core of my profession over the last 20 years as marketing professional.
My first job I obtained by writing software for a consultancy agency. In the marketing research area I materialized the concept of multi-client market research. Finding unexplored markets; selling unexecuted market research coordinating the fieldwork and promoting it at seminars.
As product manager I coordinated the development and sales of software for elections, education and passports.
At Libertel (Vodafone) I reduced Point. Of Sales costs by combining geographic information with dealer info. The market research of the introduction of PrePay GSM in The Netherlands was done by me. I created and implemented the PrePay voucher system.
CRM was promoted on seminars by my for over 5 years. The message: keep it simple. Many implementations fail by too high ambition and complexity...
As freelancer I helped small and big organisations with the migration into customer focussed acting with a focus on increasing profits.
Mighty Brighty projection screen paint is one of the latest ideas turned physical under employment at Vogel's Products bv.