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09/15/2004: "Repackaging"

......before and after.......
i don't know a lot about marketing, but i know that i have never been happy with the look of my craft kits. they look a little too homemade and they don't sell as well as i would like them to. i am getting ready to enter them in the textile center's holiday show and i was trying to snazz them up a bit. a great brainstorm by our gift shop manager got me thinking about boxes. they are now in 4 1/2 by 5 3/4 in clear plastic boxes. much easier to display and much cooler looking.
another great brainstorming session got me repackaging some capes, too. i made a whole bunch of capes for some shows last year. they sold great at one show (where the kids were running around outside playing in them) and not at all at several other shows. i took them to the tcm last weekend for our open house to advertise for a beginning sewing class i am teaching (sewing halloween capes). we are going to try putting them in the gift shop as an "instant costume kit". you get the cape and a craft kit to make your own crown/mask/flower garland to wear with it.