An odd assortment of Madison storefronts


Bill's Keys, The Lava Lounge, and the as-yet-unbought $75 chain mail bikini

Under the "LAVA" logo of hellish flames, you'll see the sign for the Blue Lotus "Piercing Lounge." I don't know how my different readers feel about piercing, but can we not all agree that "lounge" is not quite apt?





Yes, lounge! lounge!--everything's a lounge around here. Even with licking red flames, you're presumably lounging.




I realize the intention is to give the impression of a hip and cool nightspot. But isn't it a mixed metaphor? How can "lava" convey the notion of coolness and how can "lounging" make any sense in a lava environment.




For a mellower expression of commercial message, I like Bill's Keys. It's keys, no complicated undertones. Just keys. You know it's keys. It's just plain, honest keys.





Okay, then, let's try something a bit more challenging. This is a shop called Amsterdam, and I assure you, I'm not setting foot inside. Because i don't need a coffin shaped handbag.




I don't need a backpack with a skull and crossbones or any clothing with spider logos.




And I thoroughly don't need--look through the blue building reflection--a chain mail bikini.




Oh, let's just get some falafel. Falaful rules.



Posted: Mon - May 10, 2004 at 08:11 PM      

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