Design 573: Fundamentals of Multimedia Design


		Design 573: Fundamentals of Multimedia Design Department of Industrial, Interior, and Visual Communication Design

Senior Lecturer		Andre Christopher Murnieks e-mail: murnieks.2@osu.edu im: amurnieks
		Proposal
Description		Review an existing, applicable site and become familiar with all of its functionality. Then write a proposal documenting your approach to redesigning the site.

Due		2 July

Requirements		01 introduction site description entity (company, organization, etc.) complete URL 02 intended user; target audience who are the people who use this site? what are their primary task and goals? 03 keys to success what is the underlying purpose of the site? what value does it have for the entity? what should it do to better serve the user? 04 mandatory design considerations what is absolutely required? what would the client want to keep or add? what identity or brand elements are likely remain? 05 current solution screen shots from the existing site descriptive annotations describing site features and issues 06 comparative analysis; style and direction what are sites that are similar and doing it better? include screen shots 07 redesign opportunities what aesthetic changes would improve the site? what functional changes would improve the site? what architectural changes would improve the site 08 recommendations & possible stylistic direction

Deliverable		An organized, structured and printed document. Please proofread and correct it. It should also have a cover and some kind of binding. Visual presentation counts; this is a class in the design department.