Project:
Drug Efficacy Animation
Role: Art Director
To educate and inform the public about bone reformation and the
effects of a proposed osteoporosis drug, a four part series of
animated sequences was developed.
Rather than a flat illustration, an immersive
3D animation was developed showing who is at risk, what bone
is affected, and how the process works.
The illusion of moving from the macroscopic to the microscopic helps
to transport the viewer to this abstract world.
Illustrator [ Chris Marks ]
Animator
[ Eric Nutter ]