Project Goal
Many people are coming to the Farm Aid web site primarily for information about their annual fundraising concert, unaware of the fact that there is an organization and a cause behind the musical event. As Farm Aid currently maintains two separate and somewhat incongruous sites (FarmAid.com and FarmAid.org) the majority of viewers inevitably visit the .com site and either ignore or are simply unaware of the .org site.

The project goal is to provide a strategy for redirecting and, thus, increasing viewership from the .com site to the .org site, as well as increasing brand awareness and issues advocacy through Farm Aid's current online presence. In addition, consideration will be given to Farm Aid's desire for an interactive element to be incorporated into their site with the purpose of facilitating issues advocacy and user activism.

Project Personnel

Aaron Katz: Project Lead.

Mark Smith: Campaign Director, Farm Aid.

Glenda Yoder: Associate Director, Farm Aid.

Insario.com: Creator and current maintainer of FarmAid.com and FarmAid.org.

Michael Gallant: Capstone Advisor
Webmaster, Content Director and Architect, Information Services, Baystate Medical Center.

David Stewart: Capstone Manager
Technical Systems Administrator, The Graduate Center, Marlboro College